Business Development Manager - Functional Teas - Yoshi en (all genders)

Permanent employee, Full-time · Berlin

Your role

As Business Development Manager – Functional Teas (all genders), you drive the commercial growth and strategic development of our functional tea portfolio across channels.
You combine business development, sales activation and category management to scale revenue, sharpen the portfolio and expand key networks such as the Therapists & Doctors Network (TAN), leveraging the established healthcare and expert network of our mother company Sunday Natural to benefit from shared structures, relationships and market access while actively shaping growth initiatives for Yoshi en.

In this role, you build on proven structures together with internal teams and sister companies while developing and executing selected initiatives of your own. The role sits at the intersection of wellness, healthcare and product innovation and offers real ownership and room to grow.

What you’ll work on

Drive revenue growth for functional teas across channels and customer segments
Develop and expand strategic partnerships, especially within the Therapists & Doctors Network (TAN)
Own and evolve the category management for functional teas: portfolio structure, prioritization and performance
Shape the product roadmap through market research, consumer insights and trend analysis
Support pricing, positioning and go-to-market strategies
Coordinate integrated initiatives across DTC, healthcare networks and selected events

Your profile

5+ years of experience in business development, sales, trade marketing or category management
Strong commercial mindset with success in driving revenue and category growth
Strong communication and coordination skills (German and English fluency)
Experience with DTC e-commerce and digital marketing
Analytical, structured and pragmatic approach
Excited to work both strategically and hands-on in a growing business
Comfortable with occasional travel for trade shows or client meetings

What we offer

An appealing discount on all of our Yoshi en products.
We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year.
The Urban Sports Club membership, and a subsidy for the BVG ticket.
Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia.
You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas.
Inviting office spaces with access to plenty of organic teas and superfoods from around the world.
We like to celebrate with each other! Regular tea & office parties, Christmas and Summer Fest

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About us

As a multi-brand eCommerce group we are uniting brands such as Yoshi en, EdenEve and Dr. Schweikart, all driven by the principles of quality, fairness, innovation, and naturalness. Originating as sister companies of Sunday Natural and founded by Jörg Schweikart, these labels operate financially independent, each with its own distinct products and brand identities. Each brand is in diverse phases of business growth, possessing unique products and brand identities.

Yoshi en, born out of a passion for tea, comprises more than 20 tea experts and professionals from over 10 countries, eager to share their knowledge and love for tea. Yoshi en thus sees itself not only as a provider of quality teas and accessories but also as an advocate for contemporary tea culture and wholesome living.

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We are looking forward to you and your application!

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