Your role

This position is not for Sunday Natural but for Yoshi en, the sister company of Sunday Natural. As a brand that has grown steadily over time, Yoshi en is led with passionate vision by Jörg Schweikart and is considered a financially independent DTC eCommerce start-up.

In the role as Lead Influencer Marketing, you have the unique opportunity to build the entire influencer and partnership management for our brand Yoshi en from the ground up. Your task will significantly contribute to establishing and strengthening our brand's presence and reputation in the tea industry. You will develop our brand image using our brand values and understanding in terms of quality, innovation, and authenticity. You will be successful in this role if you have a passion for tea and the associated tea culture, are an open and sociable person who enjoys networking, and want to contribute your skills and creative ideas to grow together with the brand.

• Develop and execute influencer marketing strategies and creative campaigns for DACH 
• Brainstorming of new, creative approaches to influencer campaigns
• Identify and build relationships with prominent influencers and thought leaders to enhance our network
• Optimize end-to-end influencer onboarding processes and tools, including data tracking, measurement, scalability, and efficient ways of working
• Research relevant industry experts, competitors, target audience, and users to inform campaign strategies
• Stay updated on emerging trends, technologies, and influencers, attending relevant events for networking and business purposes

Your profile

• You have a deep knowledge of the DACH influencer ecosystem and have existing relationships with relevant influencers
• You have a proven track record of developing and executing successful influencer campaigns that drive results - preferably in the health, food or lifestyle sector
• You own a strong communication and negotiation ability to build and maintain relationships with any kind of influencers & partners
• Your have a data-driven mindset that enables you to review and analyze influencer campaigns and make rational decisions how to maximize brand impact
• You are a creative mind with Networker attitude, project management skills and innovative ideas for marketing initiatives
• Excellent verbal and written communication skills in German & English and you must be able to work minimum 3 days per week from the office

What we offer

• An appealing discount on all of our Sunday Natural Group products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the BVG ticket
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We, the Sunday Natural Group, like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter via our application portal. To show us that you've read the entire job ad, please include the phrase 'YES, I AM YOSHI EN'S NEW TEAM MEMBER' in the first sentence of your cover letter.

Contact
Sabrina Thome

About us

As a multi-brand eCommerce group we are uniting brands such as Yoshi en, EdenEve and Dr. Schweikart, all driven by the principles of quality, fairness, innovation, and naturalness. Originating as sister companies of Sunday Natural and founded by Jörg Schweikart, these labels operate financially independent, each with its own distinct products and brand identities. Each brand is in diverse phases of business growth, possessing unique products and brand identities.

Yoshi en, born out of a passion for tea, comprises more than 20 tea experts and professionals from over 10 countries, eager to share their knowledge and love for tea. Yoshi en thus sees itself not only as a provider of quality teas and accessories but also as an advocate for contemporary tea culture and wholesome living.