Your role

Yoshi en is a startup comprised of a passionate team of 35 dedicated individuals, specializing in delivering the finest tea products directly from the best estates to consumers. As a spin-off of the well-established Sunday Natural, we aim to revolutionize the tea industry by blending traditional values with modern direct-to-consumer strategies. In this role, you will work closely with the CEO & founder Jörg Schweikart, and collaborate with small, international teams to develop and execute technology and digital product strategies that align with our business goals and ensure an exceptional customer experience.

• Develop DTC growth strategy for Yoshi en in line with the management team and business objectives
• Oversee or hands-on manage CRM, Paid Media, and Influencer partnerships
• Recruit and develop a sustainable, long-term team that aligns with business objectives
• Handling BI and data management to generate actionable commercial insights, oversee the generation of commercial data and marketing insights
• Monitor and optimize the performance of digital marketing campaigns, ensuring cost-effective customer acquisition and retention
• Collaborate with Product and other relevant cross-functional teams and manage partnerships with external agencies 

Your profile

• Strong D2C digital marketing background, ideally with experience in selling FMCG products, particularly in the nutrition/food category
• Hands-on expertise in performance marketing, specifically with Google Shopping, along with a proven track record in building performance-driven influencer programs and managing paid media campaigns
• Data-driven approach with solid experience in BI and data management, as well as an understanding of analytics and attribution modeling
• Ability to strategically translate business needs into actionable solutions, while also excelling in operational execution and cross-functional teamwork
• Motivated to achieve collective goals and grow together with the brand
• Proactive and hands-on mentality, contributing to shaping the company culture beyond your specific area of expertise
• Regular presence in the office in Berlin – this is not a remote position!

What we offer

• An appealing discount on all of our Sunday Natural Group products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the BVG ticket
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We, the Sunday Natural Group, like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter via our application portal. To show us that you've read the entire job ad, please include the phrase 'YES, I AM YOSHI EN'S NEW TEAM MEMBER' in the first sentence of your cover letter.

Contact
Sabrina Thome

About us

As a multi-brand eCommerce group we are uniting brands such as Yoshi en, EdenEve and Dr. Schweikart, all driven by the principles of quality, fairness, innovation, and naturalness. Originating as sister companies of Sunday Natural and founded by Jörg Schweikart, these labels operate financially independent, each with its own distinct products and brand identities. Each brand is in diverse phases of business growth, possessing unique products and brand identities.

Yoshi en, born out of a passion for tea, comprises more than 20 tea experts and professionals from over 10 countries, eager to share their knowledge and love for tea. Yoshi en thus sees itself not only as a provider of quality teas and accessories but also as an advocate for contemporary tea culture and wholesome living.